Friday, October 1, 2010

type & contrast




In this spread "Something to Spray" there are excellent examples of color, type, and contrast. This spread is very legible to read due to the black type on white background in a serif font and proper leading. The color in this spread is mellow yet dramatic. There are blacks, grays, browns, and greens with intense red accents. Although I do not like the type that was chosen for the title, the title is still in correct hierarchy and your eyes know exactly where to start reading from. Despite the busy background on the right page, the white box allows for the text to be easily read. The crooked boxes gives the spread a little extra flare, which I really like. At first glance you are drawn to the big red peace sign on the left page that goes along with the title. Before even reading the article you get an understanding on what is going to be discussed. Overall, this spread has good use of colors, type, and contrast that makes it not only fun to look at but also easy to read.



                                    


This 'Modern Warfare 2' spread is an absolute disaster. The first thing you notice is how ineligible the font is in the middle of the spread. The green font blends in with the picture that is in the background leaving it almost impossible to read. The other thing that adds to the difficultly of reading this is the font that they chose. It appears to be Courier, which when is a small font is hard to read. The hierarchy of this spread is also lost. My eyes don't know where the article starts.. is it in the green boxes or in the middle? The title is noticeable and the pull quote is readable, those are about the only things this spread has going for it. The colors of this article don't really go with anything. They are fighting against a busy background which leaves the eye to see, bold green boxes and something happening in the middle. The background image used isn't even identifiable. It appears to be a solider with a gun but only after really focusing on it, was i finally able to make it out. The viewer should be focusing on the article or spread as a whole, not about staring at a blurry black image that is working against the whole article. This spread is just a mess.


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