After looking at a few recent banners on bannerblog.com I came across a few that I found very interesting. My favorite of the banners were the interactive ones. However, some of these did not really relate to the product that much. They were fun though and really draw the viewers in. For example; the Bacardi: Shred the Banner advertisement. In this ad there are guitar strings that the viewer can play to make music. It does not really tell much about the product but is fun. After playing with the banner I found myself saying, “but why?” Which should not be the purpose of a banner. Companies pay a lot of money for advertising and it should be useful and express information about the product.
The ad that I found the most successful was Almond Board of California. This ad is colorful, animated, and allows for viewer interaction. When the ad begins it has words that scroll across describing the deliciousness of the almonds. Then when the words stop scrolling there is an image that you can click to change the different flavors of almonds. When clicking on the different bowls, the background color changes and the new flavor name come up. This ad provides a lot of information and is creative and intriguing. The images are crisp and clear and make the almonds look very tasty. When you click around the other area of the ad you are brought to the website that shows you how to flavor your almonds. This process is very successful and useful because the goal of bringing the customer to the company website is achieved. That is after all, the goal of a banner.
When making a banner myself, I want to provide something that is simple, bright, and interactive. Simplicity is key, so the viewer is not confused and bright colors will draw the viewer to look and possibly interact with the banner. The ad also needs to relate to my topic so that the viewer knows the purpose and the importance of the banner. One feature that remains constant is that every banner directs you to the website of the company or product. I will need to include this in my banner so that the viewer visits my website and gets properly informed about the product.
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