One movie that provides an example for the idea of transmedia storytelling is James Cameron's Avatar. The script was written many years ago but Cameron was waiting for technology to advance before producing the movie. The plot takes place in a futuristic world on a different planet that contains a very valuable natural resource. Of course being a consumeristic and harsh humanity that we are, we inhabit the planet and take whatever means necessary to obtain the resource. This means disturbing and killing the locals.
What what makes Avatar unique is its ability to appeal to a broad audience. It has a bigger meaning for the adult audience yet provides funny blue aliens and violence for the younger audience. This broad market allows for the transmedia storytelling to be successful. Avatar's film debut was huge and everyone wanted a piece of the Avatar action. Video games were made, apps developed to turn pictures into Navi's, etc.
The Planet of Pandora is nothing like Earth. Everything is large and the animals are unlike anything imaginable.
The air is toxic to humans so they had to come up with machinery and scientific advances to comfortably withstand the environment.
Movie poster that leaves the audience guessing about what "Avatar" actually is.
Most of the characters in Avatar are computer graphics (CGs) yet have similarities to their real life bodies.
The Avatar Video Game
App sponsored by McDonalds to "Avatarize" a photo of yourself
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